Are you ready to build a meaningful Homepage that engages with your visitors?
Let me walk you through my homepage formula that will slow
their scroll, capture their attention and encourage them to stay a little longer.
1. Your Header
The header is a very valuable part of every website as it:
- Serves as the home for the you brand’s logo
- is the table of contents for the site
- should make it easy to explore the site with one click
Your header should contain at a minimum your logo, a menu and a link to your Social Media platforms. Ideally you also include a Call To Action (CTA), for example a link to set up a call with you.
2. Your Hero Section
The Hero Section is the first thing visitors see when they come to your website and the most important part to ensure that they stay on to read further.
The Hero section should ideally include information about four things:
- What you have to offer to your
- Why people should trust you
- What are the benefits of working with you
- What action should take from here.
The Hero Section should create a connection and enough interest that the visitor wants to know more. Consider including a large enticing image of your products or of you – make sure this is a professional image and not a selfie from your iphone.
3. Statement Section
If you managed to get your visitor scrolling past your Hero Section, well done. They are definitely keen to learn more, so by following with a Statement Section that addresses the biggest pain paints that your ideal customer has and how your services or product can help solve their problem.
4. About You Section
Tell your audience in a very few words who you are. While this section should include your pretty face, your focus should not be just listing your credentials, but build trust with your audience by addressing their pain-points and wanting them to learn more about how you are the right person to help them.
Include a link to your About You Page that provides more insights into your credentials and experience.
5. Solution Section
Let your visitor know how you can help them. Clearly showcase what you do or sell and how it’s going to help solve their problem. Sending them effectively and efficiently to the right place by using clear call-to-actions and add visual appeal with infographics or images avoids losing interest.
Providing testimonials or customer/client reviews is yet another powerful way to create trust and establish your expertise in your field. The references shows new visitors that you know what you’re doing and provides key insights to your product or service. Alternatively links to case studies/previous projects are a great way to inspire a positive first impression.
7. Lead Magnet
Before your visitor might leave your page, ensure that you provide them with an offer or some information that they can’t say no to and is attractive enough to them to hand over their email address to you.
Once your visitor reaches the end of your homepage, this area should provide three features: Contact information to quickly get in touch, links to your other pages so the user doesn’t have to scroll up (unless you have a sticky header) and social media integration ie your Instagram feed or links to your Social Media accounts.